The Quick Guide: Create a LinkedIn business page for your enterprise

It is crucial to create a LinkedIn business page for your enterprise
  • Your URL is not already in use. Every LinkedIn business page has a unique URL. When you create a LinkedIn business page, your URL will be linkedin.com/company/[YOUR COMPANY NAME].
  • Your company is not in the Listing Pages. LinkedIn creates Listing Pages to help companies build their presence on LinkedIn. If you find your company in the Listing Pages, you can claim or delete the page.
  • You have created your personal LinkedIn account with your real name and last name. To create a LinkedIn business page, you need a personal LinkedIn account.
  • You have verified the email address used in your personal account.

How to create a LinkedIn business page

How to create a company page can be a tricky question as it won’t be effective to just create a LinkedIn page LinkedIn without the necessary adjustments. If you don’t know how to create a LinkedIn business page, we are here to help you.

Step 1: The basic page creation

Linkendin marketing is important to understand if you boost your business on the web

Step 2: Select your page type

You can create a company page on LinkedIn in 4 different types
  1. Medium to large business (more than 200 employees)
  2. Showcase page (sub-pages of an existing LinkedIn page)
  3. Educational institution (high school or university/college)

Step 3: Give detailed information about your company

You will be asked to complete information regarding page identity, company details and profile details.

You will be asked to complete information regarding page identity, company details and profile details

Page Identity

At this part, you are required to fill in your company’s name. When you create a LinkedIn business page, your URL will be: linkedin.com/company/[YOUR COMPANY NAME], and it needs to be unique for you.

Company Details

You are required to select your company industry, size and type from the given options.

Profile Details

It is highly recommended to upload your company’s logo in terms of credibility and professionalism when you create a company page on LinkedIn. Keep in mind that this is the professional arena of social media. If you want to establish a strong and reliable presence on LinkedIn, your LinkedIn company page should be as professional as possible.

Step 4: Build your LinkedIn company page

Now, you are the super admin of your LinkedIn page. At the top of your page, you will see a section called “build your page.” This is the completion meter that will guide you to fill out your LinkedIn page’s key sections. Completed LinkedIn company pages get 30% more traffic on average, so it would be better for you to fill in all the information necessary.

Description

This is the about us section of your LinkedIn business page. You can give information about your company in general and also add brief information about your product and services. You can use a maximum of 2000 characters.

Location

You can add more than one location if your business has more than one address. Or, if you do not have one, you can click the “my organization doesn’t have a street address” option and only type your city as your companies’ location.

Custom Button

As you create a LinkedIn business page, you can add a customized call-to-action button to drive specific business actions from your page. This CTA button will appear next to the “Follow” button on your LinkedIn business page. There are five different CTA options:

  • Learn more
  • Register
  • Sign up
  • Visit website

Hashtags

Cover Photo

You can add up to 3 hashtags to make your company more visible in searches. Pick up the most suitable and trendy hashtags in your companies’ industry. You can also search for these hashtags on LinkedIn to see their popularity.

Manage Language

Before moving on to the first post of your LinkedIn business page, you should add a cover photo to make your home page more attractive.

Your First Post

If you have a global company and have a multilingual audience, you can add your name, tagline and description in over 20 languages. The language will automatically change by users’ language preferences.

Wrapping Up

LinkedIn is the leading social media platform for B2B business and professional networking.

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