The Perfect Marketing Strategy Template for Small Businesses

Step 1: Perform a Brand Audit:

  • Your content: The first and foremost element is to know the kind of content your business produces or can produce. Are you making products videos or is your main focus on creating blogs for your business?
  • Ideal social media platforms: Not all social media sites are meant for all businesses. Some small businesses focus on Instagram to grow while some may use Youtube to promote their business. Likewise, small businesses may thrive using Facebook ads or growing their Twitter. What are the ideal social media platforms for you?
Image Source

Step 2: Analyze your Competitors:

  • Competitor’s advertising: What kind of advertising are your competitors performing? Are they focusing on PPC ads or is the major focus on social media? Is there any similarity between all your competitors’ advertising methods?
  • Comeptitor’s statistics: You can use various free sites like SimilarWeb to understand how your competitors’ are gaining traffic. With SimilarWeb, you can check the percentage of organic traffic, social traffic, referral traffic of any site. This helps you understand the main source of their site traffic.
Image Source: SimilarWeb

Step 3: Know Thy Customers:

  • Your Target Audience: No marketing tactic would ever work if you do not know your target audience. Whether you want to create Twitter ads or Facebook ads, you need to know your target audience. Learn about your customers’ demographics, age group, age, and gender.
  • Your Audience Media Habits: It’s important to know your customer’s media habits to create the right marketing strategy. As small businesses have limited marketing budget, if they can understand their customers’ media habits, they can spend wisely.
Image Source: Facebook

Step 4: Plan your Content:

  • Content Creation: The foremost part is to create your content or find people who can create awesome content for you. You might need photographers, video editors, and bloggers to create your content if you find it hard to create quality content on your own.
  • Scheduling your Content: Once your content has been prepared, the next step is to post it. If you’re using social media to post your content, you can try one of these free social media schedulers to plan your content.
  • Analyze your Content Performance: Whether you’ve done a radio ad or an Instagram ad, measuring the effectiveness of your ads will help you learn how to go forward. See which media platform is performing best for you and focus on it.
Image Source: Circleboom

Final Words:



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Boom your social circle! Circleboom is a “Social Media Management” tool which enables users, brands, and SMBs to grow and strengthen their social network