Social desirability bias and reducing its effects in online marketing

What is Social Desirability Bias?

How Social Desirability Bias Affects Online Marketing?

How to reduce the Social Desirability Effects in Online Marketing?

1. Using Anonymity in Surveys

2. Using Search Data

3. Using Third Parties

4. Predicting the Social Desirability Effects Through Professionals

5. Considering Word Choice

Conclusion

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