Is email marketing dead: Social Media vs Email marketing
You may encounter many marketing “experts” claiming that e-mail marketing is dead, outdated, or only spamming.
In this article, we will clearly understand the e-mail marketing situation with real numbers. Then you can decide whether to use e-mail marketing or not.
What is E-mail Marketing?
E-mail marketing is the use of e-mail services to establish and promote connections with existing and future consumers as well as products and services.
E-mail marketing strategies include order confirmation e-mails, responses to consumer questions, campaign notifications, and automated mailings. Also known as e-mail marketing, it is online marketing carried out through various social media platforms and includes e-commerce marketing.
Newsletters, promotions, campaigns, discount days, and membership possibilities for subscribers may be included in the content of these e-mails. Campaign and promotional e-mails sent to clients monthly or weekly may be an effective marketing strategy for your company.
Obtaining e-mail addresses from clients when they are buying on your e-commerce site; It is possible to convert your target audience into long-term clients by sending e-mails on a regular basis. This is a frequent type of e-mail marketing, and it would be a fantastic way to attract current and future consumers.
You can learn more about what is E-Mail marketing and how to do it with a superb salesforce article.
Why is E-mail marketing important?
If you already followed our other articles and know our tools for digital marketing and social management, you should have understood the importance of digital marketing. At Circleboom, our tools Publish and Twitter, allow you to build your social media marketing strategy and execute it easily. We aim to provide you best information for your marketing strategy. We want you to know how to do e-mail marketing and how to combine it social media marketing, especially, Circleboom Tools.
E-mail marketing is a simple marketing approach that small firms may use because of its accessibility. You may, for example, include a newsletter or subscriber registration option to your e-commerce site so that you can send your newsletters to anyone who signs up.
E-mail marketing is a popular advertising strategy since it is less expensive and more accessible than other marketing strategies. With newsletters, event news, discounts, and unique campaigns that you offer to your clients regularly, you may boost brand permanence and reach a larger audience. You can also make your consumers feel special by sending them customized birthday greetings.
Despite the fact that it appears to be a bothersome marketing strategy for clients, polls show that e-mails efficiently influence the purchase decisions of around 60% of customers.
E-mails sent by your e-commerce site stay in clients’ inboxes until they are erased. As a result, it is thought to be a more successful strategy than social media marketing, which might be neglected at times.
According to Hubspot research, these stats may shock you and change your understanding of e-mail marketing.
· “There are 4 billion daily e-mail users.
· Since the pandemic, more than 40% of marketers have seen budget cuts to e-mail.
· 64% of small businesses use e-mail marketing to reach customers.
· Nearly 1 in 5 e-mail campaigns is not optimized for mobile devices.
· Marketers who used segmented campaigns noted as much as a 760% increase in revenue.
· 35% of marketers send their customers 3–5 e-mails per week.
· 78% of marketers have seen an increase in e-mail engagement over the last 12 months.
· 4 out of 5 marketers said they’d instead give up social media than e-mail marketing.
· 20% of retail, e-commerce, and consumer goods and services companies personalize e-mails based on gender, race, ethnicity.
· 74% of Baby Boomers think e-mail is the most personal channel to communicate with brands.”
Things you should keep in your mind while executing e-mail marketing
You may think that e-mail marketing is easy to manage. This is one of the biggest misunderstandings about e-mail marketing.
Although the labor of e-mail marketing is automated and can be regulated with common sense, you need to build a whole construction with sufficient data and understanding to start. I will explain fundamental knowledge in points.
· Make a list of your e-mail marketing objectives.
· Your aim must be precise and achievable. The objectives should be set in this framework based on the type and future of the job being done. As a company, you should be prepared to put in every effort to meet your objectives.
· Maintain a high-quality e-mail list.
· The people to whom you send bulk mail communications must be familiar with your brand. It’s critical to have a good e-mail list in this situation. You may use technologies like a bulk mailing application to help you with this procedure.
· Sort subscriptions by content relevance.
· Each of your subscribers should see ads that are relevant to the material they are interested in. You may quickly make the categorization procedure with a thorough investigation of the issue.
· Make your own customized subjects.
· While developing a marketing plan, create personal subjects that demonstrate you care about your clients. This will boost the number of customers you have as well as attract them.
· Mobile consumers should be the focus of your e-mail marketing strategy. When you consider that most people access the internet via smartphones or tablets, it’s easy to see how a mobile-friendly plan will make your job easier.
· Choose the automated approach to reinforce the tactics in your e-mail marketing. You may help consolidate the plan by offering automatic mailing as you build relevant initiatives.
Disadvantages of E-mail marketing
Although most businesses transmit e-mails to their own databases, other companies send bulk submissions to data they’ve gotten or purchased in various ways, which we label spam.
Such submissions also cast doubt on the idea of legitimate e-mail marketing. Even firms that do an excellent job of this struggle to show the reality of their business and its compliance with the law since they are pitted against the law.
It might be hard for some people to tell the difference between these two types of posts. Spam filters have become required for most users as spam submissions have increased. Despite the fact that non-spam e-mails are occasionally caught in these filters, consumers are typically unconcerned about this.
Is E-mail marketing dead?
Yes, mass e-mailing is a thing of the past. Now, spam filters catch those e-mails you send to millions of individuals and those who don’t get a maximum of 2% open rates. On the other hand, a tailored post has a significant benefit; in most cases, engagement rates exceed 10%, and in some cases, 15%. Similarly, click-through rates rise. this predicament
Furthermore, the overall amount of e-mails sent and received every day will increase to 347 billion by 2023, up from roughly 300 billion in 2022. These figures demonstrate that e-mail marketing has the ability to reach a large number of people.
It’s also worth noting that 97% of e-mail users check their inboxes on a daily basis. According to another poll, more than half of respondents in the United States check their e-mail well over ten times every day. Respondents also agreed that receiving information from brands via e-mail is their favorite method.
Even though it is a bit old study, Mckinsey shows how effective and powerful e-marketing is with this research.
Social Media Marketing vs. E-mail Marketing
Since the introduction of internet marketing, many changes have occurred in the marketing world. While several ‘new’ features have been added, others have been taken off. E-mail marketing and social media marketing are two of the most widely utilized internet marketing tactics globally. How many corporations, for example, spend a lot of money on banner ads to promote their products? There is just a handful of them; however, there are tons of online advertisements on other websites.
It’s not enough to get their attention; you also need to keep them on your site for as long as possible. You will convert at some time if you stay in touch with your potential buyers. This is where both social media and e-mail marketing come into play. Social media marketing may aid in the development of an extensive e-mail database. Your social media initiatives can benefit from e-mail marketing. It would be best if you strived to touch this relationship as much as practicable.
“United we stand, divided we fall.” What to do?
What to do?
Use both!
Success will be inevitable if you create your strategy, including social media and e-mail, with innovative and logical construction.
I recommend using Circleboom Publish and Circleboom Twitter to boost your social media strategy and guarantee your success. Thank you for various features of Circleboom Publish; you can Schedule posts on many different social media platforms simultaneously, create designs by embedded tools like Canva, share valuable articles and manage all accounts. Also, Circleboom Twitter will help you manage your Twitter stats and insights, which are really important for marketing.
Final Words
Precisely, email marketing is an old-fashioned way of reaching people out and promoting your services and products but we can’t say it is absolutely dead. As shown above with the numbers, still a quite high number of people are using e-mails daily.
However, it is not one of a kind, a strong strategy that you can rely on. You need to enrich your marketing methods. Social media marketing comes forward. You can reach people by being active on all social media platforms.
You can do it on Circleboom Publish at affordable prices.
Originally published at https://blog.circleboom.com on March 17, 2022.
