Instagram Marketing 101: How to add swipe up links on Instagram

Browsing Stories is the favorite Instagram activity of most US users | source: Statista

Requirements for swipe up feature Instagram

  • Have a Business Account and over 10,000 followers (there is also a shortcut to overcome this requirement just check below)
  • Verify your account (Instagram validates a profile when an account is the legitimate presence of the public personality, celebrity, or worldwide business it represents by placing a blue tick).

Why so many people deadly want to have the swipe up on Instagram?

  • Link sharing is at its most basic. Share a thought-provoking article, a link to your external store, a link to your most recent blog post, and more.
  • Browsing products. It allows your followers to tap on shoppable links and view product details on the app in real-time.
  • Browsing shops with shop icons. This option directs them to your Instagram profile shop.
  • Browsing product collections. You can direct followers to a collection of your products.

How to add swipe up links on Instagram?

You can use the chain symbol top right
To add a specific URL or an IGTV video link to your Story
Call-to-Actions can help your audience to figure out what they need to do in seconds

What can you do with the swipe up on Instagram feature more?

  • Finding or creating good and engaging content,
  • Design professionally as much as possible,
  • Share it at the right time and track the timing,
  • Do it regularly, not as a one-time job.

Schedule Instagram Posts and Manage All Your Social Media with Circleboom!

Design, Automate, Plan and Post Instagram Stories with Circleboom
Design Instagram posts with Circleboom
You can add multiple accounts with our Pro Plan.
Since Circleboom’s is mission is automation for multiple platforms and accounts, on the same page you can switch accounts and continue creating your post.
Circleboom’s collaboration with Canva offer built-in solutions to design your content in this publish tool.
Circleboom’s collaboration with Canva offers built-in solutions to design your content in this publish tool.
  • Canva, in particular, has great story templates in image and video formats to help you liven up your profile with Circleboom Publish’s built-in design tool and create effective Instagram posts.
The designs you can create here will be aligned with Story and Post sizes of Instagram, Facebook and Twitter.
The designs you can create here will be aligned with Post sizes of Instagram, Facebook and Twitter.
You must schedule each of your posts separately if you go for schedule option.
You must schedule each of your posts separately if you go for the schedule option.
For bulk queue plans, you can select your publish days and time intervals on weekdays, weekends, or certain days of the week with Advanced Plan.
For bulk queue plans, you can select your publish days and time intervals on weekdays, weekends, or certain days of the week with Advanced Plan.

Bonus Tip: How to add a link to your Story without 10K followers or a verified account?

  • Go to the IGTV area of your profile, which is right next to the feed posts icon.
  • After that, you will see plus (+) icon and tap to add a new video.
  • Choose the video you took, then click ‘Next.’ Give it a title, a summary, and a URL.
  • It is finally time to put your work out there! Once you have uploaded a video, your IGTV library will be refreshed with it.
  • To see the link, go to the top of the page and hover over your title; when someone lingers over it, the description of the video appears, along with your link.
  • The last step remaining will be to share this IGTV post on your Story.
source: elisedarma

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Boom your social circle! Circleboom is a “Social Media Management” tool which enables users, brands, and SMBs to grow and strengthen their social network