How to Use Twitter Insights to Increase Followers and Engagement-Circleboom Blog

4 min readNov 5, 2019


Growing on Twitter is a tricky business. If you’re not gaining followers or engagement on Twitter for the efforts you put, it can be demotivating to continue working. Lucky for us, the very valuable Twitter insights can help us take informed decisions on managing our Twitter account.

Your tweet and tweet schedule are the two most important things that determine your fate on Twitter. Twitter analytics or insights can help you determine:

Understanding Twitter insights is also fruitful in the long-run when you want to create content that resonates with your audience. The analytics data provided by Twitter is constrained to tweet impressions, engagement rate, follower growth, and events. So, in this article, we will explore Circleboom analytics to learn important elements of Twitter insights that you must know to grow your network on Twitter.

Follower Growth Stats:

Knowing your follower growth is important to learn which tweets and days bring you more followers You can learn your daily/weekly/monthly/yearly follower stats with Circleboom’s follower stats analytics. The daily change graph would show how your followers have changed every day. The slider can easily help you make the transition between the days to set your time period.

Follower Characteristics:

You determine your engagement rate by calculating your engagement in comparison to your follower numbers. But, to actually get the right engagement rate, you need to know how many of your followers are actually humans. Many Twitter accounts are followed by bots or spam accounts that do not engage with the account.

Circleboom’s characteristics chart will let you know how many of your followers are inactive, talkative, verified, and most importantly, human. It will give you clear information on who your followers are.

Follower Interests:

Knowing what language your followers speak can help you create more tweets focused on that language. Knowing the interests of your followers can also help you determine the articles and tweets you need to create.

In the Circleboom analytics dashboard, you can learn your followers’ gender, language, and areas of interest. The information is presented in the form of charts to help you understand the distribution easily.

Tweet Stats:

One of the most important metrics to measure your Twitter performance is Twitter stats. Twitter stats can help you in planning and scheduling your tweets. You can see how regularly or irregularly you post your content and what should be changed. Circleboom provides you with a chart on the best time to tweet as well so you know which days and times are best for sharing your tweets.

Tweet Engagement:

Twitter in-house analytics provides you details on the engagement of your tweets. You can check engagement for each tweet and see how your likes/retweets/comments vary for each tweet. You can also check the link clicks and see the direct impact of your tweets on your business. Tweet engagement is a valuable metric provided by Twitter that every Twitter user must check for maximum results.


Using Twitter insights from Circleboom and Twitter, you can find the right data to grow your Twitter account. Consistently analyzing your analytics will help you learn how to create your tweets and manage your followers.

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Originally published at on November 5, 2019.




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