How to promote your business on LinkedIn: Quick Tips

To develop a solid professional network, it is now a must-have to establish a strong presence and promote your business on LinkedIn. Why? Because;

LinkedIn is the leading networking platform of the world’s business professionals connecting nearly 740 million people from more than 200 countries worldwide. LinkedIn is not only a job seeking or recruitment platform. It is now a vital part of companies’ B2B marketing strategies as it empowers them to increase their brand awareness, expand their brand presence and showcase their projects and solutions.

What are the advantages of LinkedIn in business?

You can establish new connections with business partners, strengthen your bonds with existing partners by updating them with your new products and services, promote your new campaigns and projects and find new talents for your company. With all the tools LinkedIn provides, 96% of B2B marketers have used LinkedIn to distribute their content in the last 12 months.

With the new possibilities of technology, it is now very easy to share knowledge on the internet. However, information pollution is the other side of the coin. Now, trustworthy information is hard to find, and people don’t rely on every resource on social media. LinkedIn has been chosen as the #1 most trusted social media platform by Business insider for three years in a row among these social media platforms.

How to create a LinkedIn business page?

How to grow your business on LinkedIn: 9 Quick and Easy Tips

We are here to help you to enhance your presence on LinkedIn and grow LinkedIn followers. Please check out our easy-to-implement tips to learn how to use LinkedIn to promote your business.

#1 Create an all-inclusive LinkedIn business profile

You will be asked to complete the following sections. While you are filling out, we suggest you follow LinkedIn recommendations as they can give you useful insights.

  • Industry
  • Company size
  • Website URL
  • Logo
  • Description
  • Location
  • Custom button
  • Hashtags
  • Your first post
Completed LinkedIn company pages get 30% more traffic on average
Completed LinkedIn company pages get 30% more traffic on average
Completed LinkedIn company pages get 30% more traffic on average

If you want a more detailed guide to make the most of it, you can check out our quick guide for the LinkedIn business page.

#2 Always-on content is the key

Do not forget that every social media platform has a unique audience with different expectancies. Also, there are different technical and contextual limitations for content production. So, it won’t be wise to use the same content marketing strategy for every social media platform.

It requires a lot of time and effort to follow an always-on marketing strategy on social media platforms. We recommend you focus on the content quality and use a social media scheduler and publisher tool to schedule your posts to save time and money.

With Circleboom’s Social Media Publisher, you can automate your content by creating a posting queue. You can choose your desired post frequency, start time and end time preferences and leave the rest to Circleboom to post your content at the right time.

#3 Create engaging and rich content

Every industry has different needs and preferences, so generalizing the best content ideas for LinkedIn can be misguiding. But you can always use them to get inspired to learn how to market your business on LinkedIn.

Best Content for LinkedIn

  • Customer testimonials
  • Milestones
  • Announcements
  • Market trends and insights
  • Achievements and awards
  • Answers to frequently asked questions
  • Inspiring blogs
  • Quick tips & guides
  • Resources and related books
  • Information about your team

#4 Implement video marketing strategy

LinkedIn is maybe not among the top social media platforms that come to mind regarding video marketing, but it is rising.

LinkedIn is maybe not among the top social media platforms that come to mind regarding video marketing, but it is rising.

LinkedIn video content generates five times more engagement than image or text content, and 66% of the marketers reported that they included video content in their LinkedIn marketing strategy. Video content can be harder to create, but the results show that it will be worth the effort to grow your business on LinkedIn.

If you want to get started with LinkedIn video marketing, you can follow our quick guide to learn how to do video marketing on LinkedIn.

#5 Post at the right time

According to Sprout Social, the best time to post on LinkedIn is on Wednesdays from 8 am–10 am and at 12 pm; Thursdays at 9 am and between 1 pm–2 pm and Fridays at 9 am
According to Sprout Social, the best time to post on LinkedIn is on Wednesdays from 8 am–10 am and at 12 pm; Thursdays at 9 am and between 1 pm–2 pm and Fridays at 9 am
According to Sprout Social, the best time to post on LinkedIn is on Wednesdays from 8 am–10 am and at 12 pm; Thursdays at 9 am and between 1 pm–2 pm and Fridays at 9 am.

It is more challenging to estimate the best time to post on LinkedIn because of its closed API. As a general insight, people prefer to check LinkedIn during working times. According to Sprout Social, the best time to post on LinkedIn is as the following.

  • Wednesdays from 8 am-10 am and at 12 pm
  • Thursdays at 9 am and between 1 pm-2 pm
  • Fridays at 9 am

#6 Use hashtags

With LinkedIn hashtags, you can reach out to professionals related to your interest and start purposeful conversations with them. You can also build your credibility and expertise in a more niche and relevant community.

You can check our guide to learn how to use hashtags on LinkedIn to promote your business on LinkedIn.

#7 Use LinkedIn marketing solutions

You can check out the following marketing tools and learn which ones are suitable for your marketing objectives.

#8 Learn from LinkedIn Analytics

Check LinkedIn analytics to evaluate the performance of your marketing strategy to grow your business on LinkedIn
Check LinkedIn analytics to evaluate the performance of your marketing strategy to grow your business on LinkedIn
Check LinkedIn analytics to evaluate the performance of your marketing strategy to grow your business on LinkedIn.

Followers and visitors analytics show you the traffic metrics of your LinkedIn business page and some key demographic data of the visitors like job function, location, seniority, industry and company size. With updated analytics, you can evaluate the effectiveness of your posts with impressions, video views, CTR, clicks, reactions, comments and shares. Based on these insights, you can adjust your content strategy to grow your business on LinkedIn.

#9 LinkedIn Ads

You can use rotating ad variations to optimize your LinkedIn campaign results. With ad rotation, you will be able to test individual creatives to optimize ads. You can add 100 creatives to a campaign, but LinkedIn recommends you to test two or three variations within one campaign.

According to Business Insider, after their ads were seen on LinkedIn, brands were perceived to be 50% higher quality, 92% more professional, 74% more intelligent and 59% more respectable, which eventually caused a 10–15% lift in the short-term sales performance.

Wrapping Up

With all the tools LinkedIn offers, it can be a tricky business to manage a LinkedIn company page. Well, we have good news for you. In the upcoming days, Circleboom will release LinkedIn social media publisher tool, which can help you manage your posts like a professional while saving you time, money and effort. You can focus on developing a powerful marketing strategy and creating great content, and Circleboom will take care of the rest.

Originally published at https://blog.circleboom.com on May 3, 2021.

Boom your social circle! Circleboom is a “Social Media Management” tool which enables users, brands, and SMBs to grow and strengthen their social network

Boom your social circle! Circleboom is a “Social Media Management” tool which enables users, brands, and SMBs to grow and strengthen their social network