How to optimize Google My Business and boost your sales!

How to optimize Google My Business

  • Google My Business has some new features that can improve local businesses’ GMB listings and help them rank higher in local searches.
  • GMB listing optimization reflects on Google Maps results immediately. It now includes adding categories, attributes, posting updates, direct messaging, scheduling Google My Business posts, and reviews Q&As.
  • It essentially provides what a typical website provides, but all information is stored in Google itself, which is pretty cool from an SEO standpoint.
What affects your Google My Business Optimization? | Source: databox

#1: Verifying or Claiming GMB listing

Google My Business verification is the initial step of GMB optimization
  • If you select this option, a verification email will be sent to your company’s address. Be patient as it could take up to 14 days. Due to Covid-19 restrictions, you may be directed to others options.
  • Some business owners will see the option to confirm their business over the phone. If you choose this option, ensure you are eligible to answer phone calls or receive texts.
  • This option, like phone verification, will be accessible to some businesses. Here, you will receive an email with the verification code to your Gmail address, and then you will enter the verification code to GMB.
  • It would be best to verify your Google Search Console already to get instant text codes or email codes.
  • Claimed and verified GMB listings are critical because Google’s stance on them will differ.
Source: wordstream

#2: Filling Information in All Sections

  • Here you will see the “Info” button, click on it and fill out your information meticulously. We will try to accompany you during the steps below.
Start with Info tab on GMB menu

#3: Categorize Your Business

  • There are plenty of categories listed, so be accurate and clear when selecting them. You can edit them when needed.
  • Here you can choose primary and additional categories.
Categories will be listed right under your business name in GMB homepage
Categories will be listed right under your business name in GMB homepage
Do not forget that categories will relate you the user’s search queries

#4: Focusing on Google My Business description SEO

  • And this description will show up right below your name on Google Maps. It is basically your signboard in Google.
Here you can focus on using related keywords in your brief description.
  • Like the on-page SEO keyword optimization you do for your official websites, use every word with attention.
You have 750 characters to describe your business (Mexican food, Only adults hotel, etc.)

#5: Add attributes and fill relevant links, numbers, addresses

Fill in all applicable details carefully
  • While GMB’s business description almost compels you to be precise, you can give more information about your business with Attributes that you can find in the red box at the bottom of the above image.
  • For instance, food businesses (the ones that chose their categories in food niche) can select Attributes of service options “Dine -In”, “Take Away”, “Delivery”.
Attributes change for different business types

#6: Add Products and Services

  • This step will bring you ahead of others who do not pay attention here in Google My Business optimization.
  • By creating products, you can enter the name of the products, price range, category, and product description; enabling you to use more keywords on your niche and provide more relevant knowledge to Google for indexing, for ranking factors eventually.
Adding products to your GMB listing will increase relevance in your ranking factors
Adding additional categories for services is possible here

#7: Start posting on Google My Business

  • It is now time to create content on GMB. And one more good news, you can now schedule Google My Business posts!
  • After selecting create your first post, you can create your update, event or offer similar to other social media platforms.
GMB offers you post categories at first
Also, GMB offers CTA buttons for each post

How to Schedule Google My Business posts?

Circleboom social media publisher automates your content days ahead
Circleboom social media publisher automates your content days ahead
Circleboom Publish comes as the most intuitive social media scheduler on the web!
Circleboom Publish comes as the most intuitive social media scheduler on the web!
You can link your Google My Business page to Circleboom Publish within seconds!
You can link your Google My Business page to Circleboom Publish within seconds!
You can benefit from all these options to optimize your GMB!
You can benefit from all these options to optimize your GMB!
Circleboom Publish dashboard is designed to be intuive and user-friendly to organize your GMB posts in advance!
Circleboom Publish dashboard is designed to be intuitive and user-friendly to organize your GMB posts in advance!
On Circleboom Publish, you can post to multiple Google My Business profiles (up to 5 in Pro subscription).
Once you are ready to go, as you may publish your posts instantly, you can schedule or Add them to your post Queue via using related buttons below the Post Preview.

#8: Turn on direct messaging on GMB

Direct messages can help customers who are in urgent need in your neighborhood
Direct messages can help customers who are in urgent need in your neighborhood

#9: Upload Photos

GMB photos are the representation of your brand, service, products, so, choose them wisely
GMB photos are the representation of your brand, service, products, so, choose them wisely

#10: Reply to your Reviews

Take your time, reply to all of them
Take your time, reply to all of them
  • Indeed, replying to bad reviews will show your future customers how you deal with issues and gain trust.

#11: Last step to Google My Business Optimization: Analyzing GMB Insights

  • Are customers finding your listing through a direct search or a discovery search?
You can work on the second or third result to get more views

On Google, where do customers view your business?

  • Customers are primarily using their mobile devices if you have the higher traffic from Google Maps.
  • When it comes to local mobile searches, the majority of people prefer to use their voice. Make sure you have Voice Engine Optimization if your analytics show a lot of impressions from Maps.
You can work on the Google Maps optimization to utilize it in this case
You can work on the Google Maps optimization to utilize it in this case
Learn what is convenient to visitors and what is not, and work on latter
Learn what is convenient to visitors and what is not, and work on latter
  • If your customers are posting more photos than you, it’s a great idea to go over them to make sure they’re a good reflection of the company.
GMB listings with photos -actually high-reso ones- tend to get more directions on Maps
GMB listings with photos -actually high-reso ones- tend to get more directions on Maps
  • Analyzing search queries will be helpful for keyword strategy, category selections and even in product descriptions.
You can work on search keywords to fine tune your Google My Business optimization
You can work on search keywords to fine-tune your Google My Business optimization

Before you go…

  • Rather than the actual URL, using a URL that redirects to your website’s URL.
  • Attempting to add keywords to your company’s name field strangely.
  • Having more than one local listing for the same business location.
  • Using any address that is not a physical shopfront or office space where you approach customers for your business.

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