Isn’t it crazy how some of your tweets perform so well while others (though same) have no effect? Highly underestimated and less acknowledged is the fact that your time to post on Twitter does matter.
Not just times, even the days when you send out your tweet does matter. In this article, we will understand how to determine the best time to post on Twitter to get maximum engagement.
If you’re wondering why the timing of the post is important, then you have understand a few things about the Twitter algorithm.
How Twitter Algorithm works in 2019?
December 2018, Twitter released their latest update announcing that users can now toggle between both the top posts and latest posts on their Twitter feed.
Twitter users can just tap and decide if they want to see the top posts or the latest posts.
The latest post feed, as suggested by the name, is a list of Twitter posts in reverse chronological order. While, a top post feed would show tweets based on the ranking signals.
To get your tweets to a wider audience in both the kinds of feed, you would your Twitter posts to be sent out at the right time.
How to Determine the Best Time to Post on Twitter?
There are a few ways how you can determine the best time to post on Twitter. Some of them are:
· Use Circleboom’s Best Time to Tweet
The easiest way to know what are your best times to tweet can be found on the Circleboom dashboard for free. Log in to the Circleboom dashboard by authenticating your Twitter account and go to “Analytics.” Click on “Best time to tweet” to know your best times to share tweets.
· Analyze your Twitter Analytics:
Your Twitter analytics will not help you to determine the best time, but it can help you in finding the best days to post your tweets.
To access your Twitter analytics:
-> Click on your profile icon at the top right.
-> Select “Analytics” from the drop-down. Select the “Tweets” tab on your Analytics dashboard.
The top chart showing your tweets and engagement can help you get a general idea on which days your tweets have highest impressions.
The charts on the right can also help you learn which days have better engagement. The more retweets, link clicks you get on your posts, the better the engagement.
· Tweet during Peak Engagement Hours:
Sending out your tweet during the peak engagement hours will bring maximum eyes to your tweets. The best way to know the peak engagement hours is to refer to the case studies and research studies.
In a very interesting research study by Sprout Social, they have analyzed consumer data of more 25,000 users to identify the best posting times.
As per the research:
Some of the key takeaways from this research are:
- Wednesday (9 a.m. — 11 a.m.), Friday (8 a.m. — 11 a.m.), and Tuesday (9 a.m. — 11 a.m.) are the peak engagement hours over the entire week.
- Every day between 8 p.m. to 5 a.m. are the hours of lowest engagement.
- Every day between 12 p.m. to 5 p.m. are the hours of average engagement.
- Weekdays like Tuesday, Wednesday, Thursday, and Friday have better engagement than the weekends.
Keeping this chart in your mind while posting your tweets can help you improve your engagement metrics on Twitter.
How to Find the Best Posting Times for you?
Using Circleboom analytics is definitely an easier way for any Twitter user to know the best time to post on Twitter.
You can use Circleboom to schedule your tweets effortlessly. Circleboom queue will also allow you to automate your publishing of tweets and articles to your Twitter account.
Once your tweets are scheduled, you can use Circleboom analytics to find out which tweets are giving best results.
Pro Tip: Posting the same tweet twice over a gap of a week at a different time and day can help you learn best. This will tell you how the performance is if your content is the same.
I hope doing this would definitely help you in improving your Twitter followers and engagement. If you have any questions related to the article, please let me know in the comments below.