How do I make my restaurant more Instagrammable?

4 min readDec 26, 2023

As a restaurant owner, being on Instagram is a smart choice for your brand, especially because Instagram boasts a user base exceeding one billion. Around 90% of these users follow business profiles, including restaurants, and approximately 60% discover new products or services through this platform.

How often should restaurants post on Instagram?

The frequency of posting on Instagram for restaurants can diversify based on your audience and the type of content you share. However, a good rule of thumb is consistency without overwhelming your followers. Here’s a breakdown:

Ultimately, finding the right balance involves understanding your audience, tracking engagement metrics, and adapting your posting schedule based on what works best for your restaurant’s Instagram strategy.

Thanks to Circleboom’s Queue Scheduling feature, restaurant owners can specify time slots and share their content automatically on multiple Instagram profiles. They don’t need every time arrange their posts. Circleboom will do everything!

How can I find Instagrammable restaurants near me?

If you want to turn your Instagram profile into a place where you show off and promote restaurants and cafes, you should find Instagrammable restaurants near you!

Here are the ways to be able to find Instagrammable, aesthetic, trendy restaurants and cafes near you:

Instagram Explore

Use the Explore feature on Instagram and search using location tags or hashtags related to your area. For instance, look up #YourCityEats or #YourCityFood to find posts about local restaurants.

Search for specific locations or landmarks in your area. Many Instagram users tag the location of their posts, allowing you to discover nearby restaurants.

Food Bloggers and Influencers

Follow local food bloggers or influencers who frequently post about restaurants in your area. They often highlight trendy or visually appealing eateries.

Online Guides and Reviews

Check restaurant review platforms like Yelp, TripAdvisor, or Google Maps. These platforms often include user-uploaded photos, helping you gauge a restaurant’s visual appeal.

Local Events and Magazines

Local event listings or food-focused magazines often feature articles or roundups about the best eateries, some of which may be Instagram-worthy.

Word of Mouth

Don’t underestimate the power of recommendations from friends, family, or colleagues. They might know of hidden gems or trendy spots that are highly photogenic.

Combining these strategies can help you discover Instagrammable restaurants nearby, allowing you to explore and capture visually stunning dining experiences.

Bonus: What makes a café Instagrammable?

Here are some unique characteristics that can make a café particularly Instagrammable:

Aesthetic Interior

Stylish décor, unique furniture, colorful walls, cozy corners, or themed settings create perfect photo opportunities.

Latte Art and Signature Drinks

Intricate latte art, vibrant smoothie bowls, or creative signature beverages serve as visually appealing subjects.

Plating and Presentation

Beautifully plated dishes, whether they’re desserts, brunch items, or pastries, are enticing for food photography.

Natural Lighting

Ample natural light brightens up spaces and enhances the quality of photos.

Interactive Elements

Engaging elements like chalkboard menus, interactive walls, or creative displays invite customers to take photos.

Unique Selling Point

Café specialties like artisanal baked goods, vegan options, or a specific cultural theme can attract attention on Instagram.

Outdoor Seating or Scenic Views

Cafés with outdoor spaces, rooftop settings, or scenic views create picturesque backgrounds for photos.

Cozy Ambiance

A cozy or quirky ambiance with books, board games, or themed decor can create a comfortable and inviting atmosphere for photographs.

By focusing on these aspects, cafes can create an environment encouraging customers to capture and share their experiences on Instagram, making it a more Instagrammable spot.

Wrapping Up

In the world of Instagrammable dining experiences, restaurants unfold stories that transcend the confines of physical spaces. Through visually captivating dishes, inviting ambiance, and engaging narratives, these eateries craft a digital presence that tantalizes taste buds and sparks a desire to savor every moment.

Beyond mere likes and shares, success in this digital gastronomic journey lies in authenticity, customer connections, and consistent delivery. Restaurants recognize that the digital realm isn’t just a platform; it’s a canvas where every dish, detail, and story blends to create an unforgettable and Instagrammable dining experience. As these establishments evolve in the digital landscape, they remain poised to serve meals and memories, offering a feast for both the palate and the camera lens.

Originally published at on December 26, 2023.




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