Helpful 41 Twitter Statistics for Marketing!

  • User and demographics
  • Market value
  • Marketing opportunities

Twitter’s User and Demographics Statistics

1-) Twitter Ranks as the 14th Most Popular Social Network

2-) Women users consist of around 46% of Twitter’s audience worldwide

3-) Most Twitter users also have other social media accounts.

4-) U.S. users are the largest audience on Twitter

5-) The character limit on Twitter was 140 in 2006

  • Allows me to schedule my threads and post them at the best times
  • Saves me from the thread limitation of Twitter and lets me write threads as long as I wish to.

6-) A tiny portion of Twitter users are responsible for the majority of tweets (in the U.S.)

7-) More than half of all tweets sent in 2020 came from Gen-Z

8-) Gen-Y or millennials consist of the largest group on Twitter

9-) More than 10,000 Tweets Are Sent Every Second

10-) The users spend around five hours a month on Twitter

11-) The most popular Twitter account is Barack Obama

12-) Twitter is not the most popular brand account on Twitter

13-) Twitter users in the U.S. are more educated

14-) Twitter is mostly accessed through mobile devices

15-) Twitter has become the 9th most visited website in the world.

16-) Twitter app was downloaded 5 million times in August 2022.

17-) Yusaku Maezawa has become the most retweeted tweet of all time

18-) Four of the five wealthiest people in the world have a verified Twitter account.

19-) Environmental topics like “restoration” and “greenwashing” have been increasingly trendy in 2022

20-) Fewer than 5% of accounts are fakes or spammers, aka “bots.”

21-) The hashtag #COVID19 was used approximately 400 million times on Twitter in 2020

22-) The 😂 emoji (face with tears of joy) is the most popular emoji on Twitter in 2022.

Statistics on the market value of Twitter

23-) The number of monetizable users on Twitter has reached about 240 million in 2022

24-) Twitter spent over one billion dollars on Sales and Marketing in 2022

25-) Net worth of Twitter is $29.6 billion in August 2022

26-) Twitter’s Q2 revenue in 2022 is almost around $1.18 billion

27-) Twitter says its annual revenue will reach $7.5 billion by 2023.

28-) Total ad engagement rates decreased in 2021

Important Twitter Statistics for Marketers

29-) The best days to post on Twitter are Tuesdays and Wednesdays.

30-) 79% of Twitter users follow brands

31-) ROI of Twitter marketing campaigns is 40% Greater Than Other Social Channels

32-) Twitter has the lowest CPM among all the major social media platforms

33-) Tweets with video content get more retweets

34-) People spend 26% longer viewing ads on Twitter compared to other social media platforms

35-) You’re 2.3x more likely to meet your KPIs if your launch plans include Twitter

36-) Twitter says more than half of the users are early adopters.

37-) 82% of B2B content marketers utilize Twitter for organic content marketing.

38-) Advertising revenue reached $1.41 billion in Q4 2021.

39-) Almost 70% of U.S. compU.S.ies with 100+ employees use Twitter for marketing.

40-) 40 percent of Twitter users purchased a product at least once after seeing it on Twitter.

41-) Users are 31% more likely to recall information that they saw on Twitter.

All in all

  • The company’s market value
  • Marketing-related issues (like engagement and CPM rates) of Twitter.



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Boom your social circle! Circleboom is a “Social Media Management” tool which enables users, brands, and SMBs to grow and strengthen their social network