When new e-commerce sites begin promoting themselves, social media ads seem like the fastest way to generate sales. Social media ads is the low hanging fruit that everyone runs to when SEO seems like the harder option. The good thing about SEO is, though its effort, it continues to bring you sales in the long-term without any recurring expenses. When talking about SEO, the key element to focus is local SEO if you’re just starting and local customers are an important target group for you.
In this article, we will focus on some of the best tips to get your e-commerce site ranked in local search engines with minimum efforts. Try the methods below to improve your local SEO:
Use Geo-Targeted Keywords:
Your website’s in-page SEO is very important in determining how your website ranks online. If you want to attract local customers, you have to focus on local keywords in your website content. Be it your city’s name, store locations, zip code, all of them need to be part of your website.
To improve your local SEO rankings, add your local keywords to:
· Website content (About us page, Contact us page, Store locations, Blogs)
· SEO title
· SEO description
· Meta data
· Image alt text
To search for local keywords, make sure to select your location while searching for keywords in Google keyword planner. If you use some other tool to search for your keywords, focus on location specific keywords and add them to your content.
Optimize Google My Business:
When people are searching for “parlors near me”, “restaurants near me”, and “dog salons near me”, local businesses listed on Google rank at the top. They rank above any website links and images. When searched on mobile devices, listed businesses form the major chunk of search results with a list of results linked to Google maps.
Hence, if you want to be found by local customers, establish your brand with Google My Business. This free online listing helps you dominate Google local search results. The primary thing after listing is to increase your customer reviews.
When using social media sites like Twitter, it’s important to direct your tweets towards local users and events. If you’re only focusing on local sales, then you should delete all tweets that can misguide your users regarding your location.
To rank your businesses’ Twitter account on local search results:
· Add your location, address to your Twitter bio.
· Participate in local events and campaigns.
· Follow local Twitter users and unfollow Twitter users from unrelated geographies.
· Remove Twitter inactive accounts from your list to maintain your engagement rate and follower-following ratio.
Getting links and mentions from relevant and reputed local sites help your local customers trust your brand and products. To quickly generate backlinks, start with local online directories. Online directories like Yelp and Glassdoor help you gain positive interest.
Next, contact local bloggers and social media influencers and ask them to include your e-commerce site on their pages. This will help you build a trustworthy community in the long-run.
The above-mentioned steps will help you gain your standing in local SEO searches and improve your local online sales. The steps will also help you increase your store traffic and find new customers. So, quickly follow the tips to generate constant sales with least effort in the future.