Drive traffic from Facebook: How to set up a Facebook Business Page

How to set up a Facebook Business Page
Establishing the right Facebook Marketing Strategy for small businesses is crucial for sales

How to set up a Facebook Business Page

Use your Facebook Business Page as a micro site of your company
Use your Facebook Business Page as a microsite of your company
  • Before clicking the Start button, you may be asked to enter certain information about your company, depending on the type of Page you chose.
  • The name of your Page will most likely be the same as the name of your business.
  • Page Category: This may be the type of company you run (e.g., real estate agent)
  • Phone Number and Complete Address
  • Fill in the “About” section. To help people understand what your Page is about, provide an explanatory paragraph.
  • Remember to include your website address in this paragraph so that people can come to your site and leave reviews on your products and services.

Let’s get straight to the point: content creation for Facebook Business Page

Consider Facebook’s paid advertisements.

11 objectives that Facebook Business Manager offers for a campaign:

  • Brand awareness: Make the brand known to a new audience.
  • Reach: Get your ad in front of as many people as possible in your target demographic.
  • Traffic: Direct visitors to a particular website, app, or Facebook.
  • Engagement: Reach a large audience to boost the number of post interactions or Page followers, etc.
  • App installs: Convince people to download your app.
  • Video views: Increase the number of people who watch your videos.
  • Lead generation: it is the method of getting prospective clients into the sales funnel.
  • Messages: Encourage customers to contact your company through Facebook Messenger.
  • Conversions: Convince users to take a particular action on your website.
  • Catalog sales: Link your Facebook ads to your product page to showcase audience the items they are most likely to purchase.
  • Store traffic: Drive people to nearby brick-and-mortar shops.
Facebook Ads Marketing Objectives | Source: Facebook
Facebook Ads Marketing Objectives | Source: Facebook
Facebook Ad Campaign Set Up | Source: Facebook
Facebook Ad Campaign Set Up | Source: Facebook
Target Audience on Facebook Ads Manager | Source: Facebook
Target Audience on Facebook Ads Manager | Source: Facebook
With Facebook Ads manager, you can select the platforms that your ads will be placed | Source: Facebook
With Facebook Ads Manager, you can select the platforms that your ads will be placed | Source: Facebook
Facebook Ads Manager enables you to choose creative form of the ads | Source: Facebook
Facebook Ads Manager enables you to choose a creative form of the ads | Source: Facebook

Facebook Marketing Tips For Small Business

Use Facebook Pixel to optimize your ads

Customizing Ad Copy

Managing the exposure of ads

Boost your Website Traffic with Business Page

With a Facebook Business Page, you can provide customer service

Conclusion

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Boom your social circle! Circleboom is a “Social Media Management” tool which enables users, brands, and SMBs to grow and strengthen their social network

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