Determining the Best Content for each Social Media Platform — Circleboom Blog

3 min readJul 23, 2019

Using each social media platform to your advantage is a skill that many brands and businesses still need to learn. Social media managers and marketers continue sharing the same content to each social media platform irrespective of the engagement they receive on each. When it comes to brand marketing, it becomes vital for their social media managers to take the right steps in maximizing their ROI on each social media network.

Let’s explore how each social media platform is different and what kind of content works best on them.


Twitter witnesses all forms of content including texts, images, videos, gifs, live streaming, polls, and more! If you’ve been trying to grow your engagement on Twitter, you have to know what content can bring more attention to your profile in your niche.

Content most suitable to try on Twitter:

  • Videos: According to the stats, videos on Twitter are retweeted 6 times more than the photos and 3 times more than the gifs.
  • Infographics: Infographics are the most shared content on Twitter and shared 3 times more than any other content.

To share interesting articles on your Twitter, you can simply use the Circleboom publishing tool to schedule hundreds of articles. The tool will also help you in creating posts with videos, images, and gifs.


With a billion active users on Instagram, posting content that can escape the cluttered feeds and create an impact on Instagram needs effort and strategy. Though content on Instagram can be only posted in two formats: images and videos, there are quite creative ways to make this content interesting and relevant.

Best ways to post content on Instagram:


Facebook is still a vital social media platform to generate leads and increase revenue for businesses. Posting the right content on Facebook is important as it can take your Facebook marketing to the next level.

Let’s look at what makes the most valuable content forms for Facebook:

  • Videos: Video posts on Facebook gets 59% more engagement than any other form of content on Facebook thus making it an obvious choice.
  • Images: Images are the second-best performing content on Facebook followed by links as the least shared content form on Facebook.


LinkedIn is the social platform for everything business and you can’t run away from it. If you want to improve your engagement on the platform, it’s better that you post content that other LinkedIn users value and engage with.

Here are the content types suitable for posting on LinkedIn:


Amongst all the platforms, one form of content that clearly wins is a video post. Videos have been performing well on all social media platforms so you should spend more time creating video content for all your social media sites. About other forms of content, you should notice which other forms of content work best in your niche and post them accordingly in each social media site.

Originally published at on July 23, 2019.




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