Create Google posts for your business: Three handy ways to go!
With Google Posts, generated through Google Business Profile, you can share events, products, and services directly in Google Search and Google Maps.
Google Posts appear as little cards within the knowledge graph in Google Search Engine Result Pages (SERPs) when people search for your business.
These cards are fantastic for timely marketing content to customers at the right moment and may be added for each business location. They are maintained through an intuitive interface inside of Google Business Profile.
Google Posts are a simple and quick method to improve the search experience for consumers looking for your business. Although not every business will benefit from it, the convenience and simplicity it may be set up encourage experimenting and testing to see what works best for your organization.
According to the research, 81 percent of customers perform online research before making a purchase. Sixty percent start with a search engine. These Google Business Profile posts deliver information to the right people at the right time.
Users may learn about, buy, or join up for a product, service, or event with only one click using Posts. If you need to promote your business, you need to know how to post pictures on Google by using Google posts.
It costs nothing to use Google posts for advertising your business on organic results pages. Consider it an Instagram post with a much larger audience. Why don’t you give it a shot?
Where do we see these Google posts?
When users search for your brand on Google, they will see your post in the Google SERPs and Google Maps. On both mobile and desktop, they will appear in the knowledge graph to the right of the search results.
How to Create Google posts?
You can create Google posts by using your computer or through the app on your mobile devices. So, it is necessary to know both.
How to create Google posts on desktop?
Google Business Profile has a post-creation tool, which can be managed via the website or the app while on the move.
Step #1: Log into your Google Business Profile account.
If you haven’t created one, you can do it in a few seconds.
Step #2: Click on “Create a post” to proceed.
Alternatively, go to the menu and select Posts.
Step #3: The screen “Create post” will appear.
You can add your photos, videos, and texts to your Google post.
Step #4: When you’ve finished you can preview.
Click “Publish” in the bottom right corner of the screen when you are done.
How to create Google posts through the app?
As you can create posts on your computer, you can also enjoy “My Business” app on iOS and Android devices:
Step #1: Open the “My Business” app on your mobile device.
Google Business Profile is available for Android and iOS.
Step #2: Tap the create symbol in the lower right corner of the screen (the one with the plus sign).
Then, when the symbol of the post appears, tap it.
Step #4: The screen “Create post” will appear. The option to add photographs, text, events, and a button to your post can be found here. Simply tap each field and fill in the required information.
You’ll see a preview of your post after you’ve filled out your information. Click on “Upload” in the bottom right corner of the window, when you are done.
Things you need to know about Google posts
- Your Google posts will be deleted after seven days to ensure that fresh content is published.
- Event posts can be viewed until the end of the event.
- The first 80 characters can be seen on the panel.
- Viewers see your most recent post always. Your old posts come in a carousel after the first one.
- Up to ten posts can be viewed in a carousel Google post and only the first two will appear in SERPs.
You have learned how to create Google posts by using Google Business Profile on desktop or mobile devices. Before you leave, we want to show you an alternative method to manage your Google Business accounts and create amazing Google posts.
Circleboom Publish is a social media management tool that supports Google Business Profile, Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
You can add your multiple accounts and manage them on the same, simple dashboard.
How to create Google posts using Circleboom Publish?
Using Circleboom Publish, you can easily create and schedule Google Business Profile posts. So, if you want to schedule posts on your Google business listing , follow the steps below:
Step #1: Log in to Circleboom Publish.
Just in a few seconds, you can create a new Circleboom account.
Step #2: You will have multiple social media options to add an account when you are logged in. You can select Twitter, Instagram, Facebook, LinkedIn, and Google Business Profile.
Go on Google Business Profile and click on the button.
Step #3: You need to authorize Circleboom Publish to connect your Google Business Profile account.
Your Google Business Profile page will easily be linked to the Circleboom Publish dashboard!
Step #4: On the left menu, click on the ‘Create New Post’ and open the scheduler for Google Business Profile to post in simple steps.
Circleboom Publish has many features to post on multiple social media platforms easily and effectively. On the left menu, you will see the ‘Discover Articels’ option, where you can curate articles depending on your interests from 200,000 sources over the web in 11 different languages.
Also, with the ‘Connect RSS Feeds’ feature, you can add your favorite RSS Feeds and create posts from these sources for Twitter, Facebook, Instagram, LinkedIn, and Google Business Profile in one place!
Step #5: After you click on Create New Post, select your Google Business Profile profile.
Circleboom Publish allows you to connect to more than one social media profile.
Also, there is an option as ‘Select by Group’. By clicking on this button, you can group up your multiple Google Business Profile accounts and organize them in one place.
Step #6: After choosing the profile you want to take action on, you can create your new post and check its preview on the right side of the page.
When you are done with modifications, you can post directly or schedule and add to Queue your content by clicking on the buttons under the Post Review.
Pro Tip: Circleboom Publish offers great tools to create authentic content for your multiple social media profiles.
If you consider, you can also follow these steps through our hands-on video:
On the Circleboom Publish dashboard, you can embellish and enrich your post with additional features and templates of built-in Unsplash, Giphy, and Canva.
You can use Canva’s various stock images, videos, and additional graphics for preparing your posts and publishing them by clicking on the ‘Publish’ button at the top right of the panel. What an easy way!
And, it is a perfect place to create your Google Business Profile logo and share it with your friends. You can make your decision after you receive their reviews.
Final Thoughts
Before anything else, Google Business Profile is a social networking tool that helps your company establish a social presence. Day after day, visuality becomes an inextricable component of any social being.
As a result, Google posts are critical for communication between your company and its consumers. A well-designed image may convey information that hundreds of words cannot. You just have one job after you’ve created your Google post: to reach out to more people!
Twitter, Facebook, Instagram, LinkedIn, Google Business Profile, and Pinterest are all supported with Circleboom Publish. You can easily manage several accounts at low costs.
Originally published at https://blog.circleboom.com on February 23, 2022.
