Can you follow gender analytics on Twitter? Yes, you can!
We all know that the key to managing Twitter like a pro is to get to know the target audience! A successful strategy highly depends on how much you know the demographic data of your followers.
This data can help you increase your followers, understand your audience’s needs and desires, and build effective marketing strategies. You can more easily decide what, when and how to tweet, as you can see from your followers’ perspective.
Twitter Gender Statistics
One important demographic feature that will help you get in your customers’ heads is Twitter gender statistics. According to the January 2021 data of Statista, 31.5% of Twitter users were female, and 68.5% were male worldwide, and the male-female ratio in the US is 38.4% female and 61.6%, male.
Imagine yourself as the CEO of Twitter. Gender statistics can help you to construct your marketing strategy more effectively. Twitter has been using this data for years to specialize its advertisements based on its users’ gender status. And this is not only accurate for Twitter. Many companies have been using this statistic to tailor their advertisements for an effective marketing strategy.
So, what about your own Twitter account?
Unfortunately, Twitter does not provide these gender statistics on Twitter Analytics. For this reason, if you want to access this data, you should check out third-party applications. Artificial intelligence plays a huge part in our business and daily life. So, why not make use of it? To construct a compelling marketing strategy with influential and powerful content, we suggest discovering your Twitter followers’ demographic data.
How to find gender analytics of your Twitter account
Twitter Analytics offers you a wide range of data to observe your progress on Twitter. You can track your tweets’ impression rates and engagement rates and which tweets of yours are performing well. But this is not enough to create an outstanding marketing strategy.
If you don’t want to leave it to chance, you need to learn about your followers’ desires by getting to know them. If you are interested in increasing your Twitter followers with User Analytics, you can check out our guide for Twitter User Analytics.
Circleboom, in addition to many services it offers to reveal the demographic data of your followers, provides these gender statistics to its users. By unlocking this mystery of your followers, you can define your Twitter marketing strategy by considering different people’s expectations varying according to their gender identity.
Circleboom’s Twitter User Analytics
It is very easy to learn the gender statistics of your Twitter account with Circleboom. By using Circleboom’s Twitter User Analytics, you can get closer to getting more followers on Twitter by reaching out to your target audience with suitable content.
This tool provides you the gender stats of your Twitter account that will guide you to prepare convenient content for your followers. Of course, this tool is not limited to this feature. There are many valuable metrics like language stats, the best time to post on Twitter, interest clouds of your followers. If you want to learn more, you can check out our User Analytics for Twitter.
Twitter users by gender data also help you understand your account’s current status and how you should achieve your goals. User Analytics tool by Circleboom can provide this data for you while you can focus on content creation.
How can gender statistics help you to manage your Twitter account successfully?
Every demographic information about your followers helps you to understand their expectations more clearly. Here, we will explain how gender statistics can guide you to manage your Twitter account adequately.
It helps you to be aware of your current progress
If the services and/or the products you offer mostly target a specific gender group, gender statistics help you understand if your marketing strategy is on the right track. You can make sure that your content strategy is effective and reaching out to the targeted audience.
It is of course important to check your impression and engagement rates via User Analytics to evaluate the effectiveness of your content strategy, but don’t forget that you need to know your followers’ background to find out if you are reaching your target audience.
Increasing the awareness of your account is not the final destination. It would be best if you were sure that you are going in the right direction to reach out to your target audience and increase your awareness in this set of followers.
It allows you to notice if there is an imbalance between genders
If you are not targeting a specific gender, you can track the balance between genders by using this statistic. For example, if there is male dominance among your followers, it shows that your content is specifically attracting men. To overcome this imbalance, you can focus on content that will appeal to women.
In this case, sometimes high impression and engagement rates can be misleading, as you do not possess the desired audience at that moment. So, it would be best if you kept an eye on your followers at the current moment.
Wrapping up
Having the demographic data of our Twitter followers helps us a lot to establish an effective marketing strategy. This demographic data tells us what our target audience expects from us and what we should offer.
Circleboom extracts your followers’ demographic data for you to manage your Twitter account more effectively and with less effort. Each piece of this demographic data helps you to manage your Twitter account more consciously.
We are fully aware of your concerns about using a third-party application due to security and privacy issues. But you can be sure that your privacy is also our top concern. That is why many international companies prefer us. Here is a list of our references. For any further information, please feel free to contact us.
Originally published at https://blog.circleboom.com on March 16, 2021.
