Best Time to Post on LinkedIn: The Optimum Days and Hours
One of the important keys to success is to find the best time to post on LinkedIn.
LinkedIn has become the leading networking platform for the world’s professional community with more than 750 million members in over 200 countries.
Over 57 million organizations have a presence on the platform to increase their brand awareness and build their professional network worldwide.
Even though LinkedIn was mainly considered a job search and recruitment tool initially, LinkedIn has proved itself to be more than that.
Businesses and professionals use this medium to raise brand recognition, expand the professional network, build strong relationships with partners and customers, and eventually improve sales.
To establish a strong presence on LinkedIn, you need to reinforce your position as an industry thought leader by providing relevant content consistently.
Further, you need to constantly monitor the market and your target audience’s expectations and engage with your customers and partners.
When is the best time to post on LinkedIn?
To be honest, it is hard to estimate the best time to post on LinkedIn because LinkedIn has a closed API. But this doesn’t hold us back from defining the best time to post on LinkedIn.
Many kinds of research about LinkedIn’s audience’s habits and preferences can guide us to build our social calendar for LinkedIn.
LinkedIn is the networking medium for the world’s professionals. So, the first step to finding the best time to post on LinkedIn is to consider the working days and hours.
Best times to post on LinkedIn 2021
As it differs from the other social media platforms, it is no surprise that the best day to post on LinkedIn is Tuesday through Thursday.
Many people think that Monday can be the best time to post on LinkedIn, but this is surely misleading information. Think about your ordinary Monday schedule. It is probably the most hectic day of a new week.
You have many to-dos on your list, many e-mails in your inbox waiting to be answered, and meetings to be attended.
All things considered, many professionals prefer to start the week offline to catch up with all these. So, it is not the best time to check their LinkedIn account, build new relationships and engage with others.
Further, people may not want to be present on LinkedIn on Fridays due to various reasons. First of all, it is the end of the week; they possibly prefer to get things squared away before the weekend.
So, all the inputs together lead us to the best time to post on LinkedIn, Tuesday through Thursday during business hours. You should avoid posting on Mondays, Fridays, weekends and outside of business hours.
Best time of day to post on LinkedIn
Best day of day to post on LinkedIn may give you an overall clue while preparing your social media calendar. More specifically, many statistics show us that time of the day also matters in this regard.
We have already mentioned that you should be careful about the business hours. Professionals tend to check their LinkedIn account during this time. If you want to achieve the highest engagement possible, we suggest you consider the facts below.
- Best time of the day to post on LinkedIn: Tuesday through Thursday, 9 am-noon
- Best days: Tuesday and Wednesday
- The worst time to post on LinkedIn: Weekends, sleeping hours (10 pm — 6 am), Mondays and Fridays
Even though these statistics give us a general direction, don’t forget that the best time to post on LinkedIn depends on many other factors such as your industry, special days and weekends, culture and so on.
So, it would be better if you can consider this guideline as a starting point. Then you can test the different suggested times to find out which one works the best for your business.
Best time to post an article on LinkedIn
If you want to find the best time to post an article on LinkedIn, you should also consider your target audience. Different industry professionals tend to check LinkedIn during different periods.
So first, you need to identify the audience you want to reach with your article. Do you want to reach out to healthcare professionals? Or is your article about new software solutions you provide?
After determining your target audience, you can check the best time to post an article on LinkedIn according to your industry below.
- B2B Businesses — right before they start working, during lunch hours and breaks.
- B2C Businesses — between 11 am — 2 pm, especially during lunch break.
- Healthcare & Higher Education Professionals: between 10 am — 2 pm. So, mid-morning hours are suggested for higher engagement.
- Media and Software Companies — Mornings before the business hour starts, between 8 am — 10 am.
Bonus Tip: You can post to Facebook, Twitter, LinkedIn at the same time!
Building a social media strategy and implementing it requires a lot of time and effort. There are many factors to consider if you want to have a strong presence on all social media platforms.
Finding the best time to post on social media is only one of them. From creating the content to monitoring it, it is like a never-ending process. You need to build different social media strategies for different platforms with their unique audiences.
Now, imagine a smart dashboard through which you can manage multiple social media accounts. You can create, design, share and schedule content for all the social media platforms at the same time.
Wouldn’t it be a life-saver tool that takes a huge burden off your shoulders? I am sure that your answer is YES.
Then, let us introduce you to the all-in-one social media management tool, Circleboom Publish. With it, you can post to Facebook, Twitter and LinkedIn at once.
Moreover, you don’t need to be online every time you want to post your content. Once your social media calendar is ready for the week, you can schedule your Facebook, Twitter, and LinkedIn content for a future date and time.
All you need to do is create your content on Circleboom Publish and determine the desired timing of your post.
Sounds intriguing, right? If so, check the step-by-step guideline we have prepared for you to post to Facebook, Twitter and LinkedIn at the same time!
Step #1: Log in to Circleboom Publish. If you don’t already have a Circleboom account, create one now.
It will only take a few seconds to sign up.
Step #2: On the dashboard, you will see Twitter, Facebook, LinkedIn, Google My Business, Instagram and Pinterest options.
First, click Twitter to link your Twitter account.
Then, you can repeat the process for your LinkedIn and Facebook accounts by clicking “Add New Account.
Step #3: Open the left-hand menu and click “Create New Post” to start designing your content.
You can create your content on this page, then directly post it or schedule it for a future date on multiple social media platforms.
Step #4: To post to Facebook, Twitter, and LinkedIn simultaneously, first select the relevant accounts from the select account box.
If you plan to post on to these accounts together, you can also create a sub-group to manage them as one.
Pro Tip: You can take advantage of Circleboom Publish’s design tools, Giphy, Unsplash and Canva. Especially, you can use ready templates within the Canva feature. For further you can check our social media image size guide.
Step #5: Now, it is time for you to design your content. As you create your content, you can check its preview on the right-hand side of the page.
So that you can avoid many mistakes before your post goes live.
Step #6: Once your post is ready, click the green “Post” button under the preview to post to Facebook, Twitter and LinkedIn simultaneously.
If you want to schedule your post for a future date, you can use the “Schedule it” option under the post preview.
Wrapping Up
The key to a successful LinkedIn marketing strategy depends on various factors. And, finding the best time to post on LinkedIn is one of them.
If you want to increase your brand awareness with the highest engagement possible, we suggest considering the guideline we have prepared for you. Keep in mind that all businesses are unique with different audiences.
So, it would be better if you try different suggested timings to find the best time to post on LinkedIn for your industry.
Originally published at https://blog.circleboom.com on July 16, 2021.
