Online Law firm marketing is a growing approach with more and more law firms trusting digital marketing to gain new clients. You would be surprised to know that websites have helped 70% of law firms to generate new cases.
With the enormous power of online marketing, it would be unwise to not use it to it your full capabilities. Let’s quickly look at the top 9 law firm marketing ideas and SEO tips:
1. Gather Your Best Client Case Studies and Promote them:
Any legal firm is as good as their cases. And, if you can put forward your best cases and their results in front of your potential clients, then you have a good chance of converting them. Don’t forget to cover the important elements like the legal elements, case tenure, etc to give a clear picture.
2. Create a Website focused on your Specializations:
Your website should clearly specify your specialty with clear classification. Whether you operate in litigation or criminal, you should mention your specialization with categories on your website.
3. Add Live Chat and FAQs to your Website:
Many clients searching for law firms are looking for immediate answers. In such situations, live chat is one of the best ways to convert people who visit your site. Adding FAQs to your site can save you from repetitive questions.
4. Make your Site Rank on Google for Local Searches:
It’s crucial for law firms to rank on Google and make their services known to local citizens. Ranking for keywords like, “Best law firms in New York”, “Law firm in Manhattan” etc can help you get clients faster.
5. Create Optimized PPC ads for Best Results:
Targeting emergency keywords for your Google ads can serve you best results. Adding information like 24/7 help or advice can get you more clicks.
6. Leverage Social Media with User Generated content and Client Testimonials:
Social media can be your secret law firm marketing recipe if you use it right. If you can get your clients to share your success examples on their social accounts or just mention about your impeccable services, then it can serve you in getting new clients.
7. Keep your Website Mobile Friendly and Fast:
If you can get your site to load in 3 seconds, you’re faster than the 50% of the web. At the same time, a delay of a second can result in a drop in 4.9% of your audience. Keeping your site mobile friendly is most important as most of the searches happen on mobile.
8. Join Relevant Online Directories and Claim your Listings:
Getting your law firm registered on sites like FindLaw can help you reach out to the people who are actually looking to hire lawyers. Make sure to create a genuine and attractive profile to get people to contact you.
9. Use Twitter to reach out to your Targeted Audience:
Tools like Circleboom can help you reach out to the audience who are looking for lawyers or law firms. Just go to their smart search and searching for keywords and hashtags will help you connect with relevant customers on Twitter.
Are you ready to Promote your Law firm Online?
Make these law firm marketing strategies your strongest asset by implementing them religiously and soon you will be begin to get customer requests.
If you have any questions regarding the article above, please let me know in the comments below.
Originally published at blog.circleboom.com on March 12, 2019.