A brand for a company is like a reputation for a person. No matter how big or small your company is, it’s important to make it a brand. Small business branding is a necessity for small businesses to thrive because it allows them to distinguish their services and products from their competitors.
For small business branding, agencies can be very creative and experimental. Decision making is easier in smaller companies hence making the process hassle free.
To illustrate and inspire, here are 6 successful small business branding stories:
An online accessories boutique famous for monogrammed leather goods and cool hunted accessories, Folklorious, was designed by Quim Marin (Barcelona based).
The designer used illustrative designs and integrated them with classic artwork, modern graphics and typography. The style of branding was completely parallel to the products of the company, resulting in a stylish and exclusively unique brand identity.
Images via Quim Marin on Behance
This mexican hair and makeup studio’s branding was done by highlighting the personality of its owner Mariana Abraham. Bienal, the design agency reflected his bold and vibrant personality with bright colors, classical art and modern designer pieces.
Images via Bienal
This rustic winery, restaurant was rebranded as a fine, modern, energetic wedding destination in Melbourne’s Yarra Valley by an Australian design firm, Swear Woods.
The firm did a terrific job by making the design of the logo in floating letters by using gold foil. It looks quite young and versatile and gives a fresh look to the menu cover of the Estate. Rebranding changed the vision of Zonzo Estate, from rustic it is now fancy.
Image via Swear Woods
This Greek brand introduced a new olive oil soap line, inspired by the Greek God. They wanted a different kind of packaging or a new look for the line. For this they took help of Smirap Designs that very smartly managed to give a new look to the line with the same Greek God Theme which is quite common amongst the tourists there.
They knew their audience and kept the authenticity of the brand intact. This is what made the new soap line successful and is required for a great branding strategy.
Images via Mike Karolos
They make perfumes from pure-organic ingredients, package and promote it with clarity and elegance.
With the help of Studio MPLS, Tenth Muse Botanical Grace still looks modern and charming with its Victorian-inspired brand identity.
Branding makes the life of the company easier. One can always rebrand as and when required and see their business take newer leaps everytime.
Image via Studio MPLS
And Union took the initiative to rebrand it’s craft beer cans with the idea of showing to the world that any kind of beer can be available in cans. This German brewery AND UNION, gave a very appealing , vibrant and classy look to their craft beer cans that people weren’t willing to discard the beautiful cans.
It is not important to hire an agency to do branding for you. You can do it by yourself too as no one knows your brand better than you. Therefore, you need a clear vision and creative ideas with proper execution! If you have it, then don’t hesitate and start doing. This is exactly how AND UNION created a new success storybook for themselves.
Images via AND UNION
Giving a brand its identity is very important for the success of your business. Not paying enough attention to the branding aspect can make the business’s time and efforts go into vain. Therefore; designing a brand’s identity should remain the top-most priority of a business.
So, I hope the examples above gave you a good idea on today’s small business branding and styling. If you have some cool and amazing examples to share, please share them in the comments below.
Originally published at blog.circleboom.com on February 6, 2019.