15 creative Instagram story ideas to make a splash!

Users are interested in using the platform as a tool before shopping or for shopping
Users are interested in using the platform as a tool before shopping or for shopping

Why Stories Then?

  • Instagram has been reported to have almost 1 billion monthly active users as of January 2020.
  • Instagram Stories were used by 500 million users every day. It’s an interactive feature, and some people check out Stories to see what’s going on.
  • Every month, over 130 million people interact with shopping posts. People are receptive to shopping posts (which now include shopping on Stories), demonstrating that this function effectively increases product recognition and sales.
  • You can talk with the audience and give them behind-the-scenes access to your events, quick how-to guides, stories, or information & stats.
  • They’re visible for 24 hours, so you can post once a day, twice a day, or multiple times a day without worrying about filling up people’s feeds. Also, the stories are more casual, which relieves the pressure of making more carefully planned and edited posts.
  • If you wish to find extra web traffic as a company, and Stories are perfect for it. You can do this by including a link in your Instagram post, which is the basis of affiliate marketing!
  • A survey, an emoji slider, and funny Instagram story ideas can all help you increase engagement.

15 Creative Instagram Story Ideas:

1. Educational or Informative Content

  • What are your products/goods/services?
  • What makes them so special?
  • What problems do they assist in resolving?
  • What distinguishes them from the competition?
Try elaborating your terms or concept with multiple stories | Source:@dailystoic

2. Swipe-ups for tips or suggestions

Source: Tasty
Source: Tasty

3. Behind the Stories

Source: @erichmcvey
Source: @erichmcvey

4. Blog/Podcast/Video Announcements

Source :@samanthabelbel

5. Q&As and Polls

Sources: @the.holistic.psychologist@nikewomen

6. Count Down Stories

Source: @miamaples

7. Sneak Peeks

Sneak peeks are ideal for new launches @h&m

8. Questionnaires

Use questionnaires on hot topics to create engagement more than ever Source: easily

9. Sharing Reviews & Testimonials

Show why your brand is better @whoop

10. Introducing Your Team

Humanize your brand | Source: easily

11. Promoting the latest Instagram post or IGTV video

Drive traffic to feed post @amyporterfield

12. Promotions and discounts

Story specific discounts @wholefoods

13. Instagram Story Ads

Story ads can boost your conversions and website traffic | Sources: @klm@deliveroo_nl

14. Using Before and after photos on Stories

Source: @walkathome

15. Timelapses

Timing Matters, Schedule Your Content!

Before You Go

  • Begin sharing content that generates interest in your product or service, such as inquire about the answers to the questions that your product or service provides.
  • Using the Questionnaire or Quiz stickers to ask more open-ended questions and tease a new product coming shortly.
  • Present followers who sign up in your Story a discount code or early access.
  • Start your countdown a week or a few days before your launch date and use the same Countdown sticker every day.
  • Think reserving a product for a Giveaway before it goes live.
  • Seed the product with influencers and tell them to start blogging about it with the launch date.
  • Use your Stories on that day to drive traffic to your website or Insta Store. Document the whole day with videos and photos of reviews, testimonials, any celebration event content too.

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