10 Genius Healthcare Marketing Tips to Grow your Clinic

TREND #1: Website Design with Patients (and patient portals) in mind

Like any other land, building and machinery investment, investing in your website is also important. Well, your website is just like your building’s exterior, and patients will definitely judge you based on how it looks and functions. 71 percent of millennials also need to be able to book your services online and prefer receiving digital reminders.

TREND #2: Hyper-targeted Healthcare SEO

I can assure you SEO (Search Engine Optimization) is very much alive and it MATTERS for healthcare companies- 89% of consumers turn to search engine when they’re wanting to solve their healthcare queries, 83% goes through their online website before booking a visit.

TREND #3: Utilize PPC and display ads

TREND #4: Build Doctor Referrals

Doctor referrals are some of your best organic strategies for bringing in new patients. Your physician liaison should be visiting hospitals and practices every day, scheduling lunches with potential referral bases, and keeping in touch with potential sources.

TREND #5: Emergency Keywords

Bidding on keywords like “emergency” or “urgent” is an easy way to get clients with immediate needs and high intent; imagine the return on investment for those keywords! But do make sure that your centre can take care of emergency cases or else be ready for a bad review!

TREND #6: Video Marketing for Healthcare

If you haven’t gotten on the video train, you need to catch up — fast. A video is 50 times more likely to rank organically in the search results than text pages, and by mid 2019, videos will account for 85 percent of online traffic in the US.

TREND #7: Personalized Email Marketing and Marketing Automation

Guess what? Most adults want better email communication from their doctors. And it makes sense, considering checking email is the first thing 66% of people do after they wake up.

TREND #8: Patient Reviews

These days people trust online reviews as much as personal recommendation and is becoming the first step in finding a new doctor. Do take reviews and respond back courteously.

TREND #9: New norm of Automated phone messages

TREND #10: Promote on Twitter lines

Promoting on Twitter with the right strategies will grow your clientele base exponentially.

Final Words:

Make sure your front office staff is trained well. You can get the best of healthcare marketing tips and hacks, but to beat them all, a good customer experience speaks for all of the above.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store